传播在品牌建设中的地位传播是品牌的代言人,传播是品牌和消费者之间的纽带,是消费者认知品牌的重要手段,传播建立了品牌的知名度,树立了品牌的形象。品牌建设的误区过度依赖传播。正是因为传播对于品牌建设的重要性,而且又是最直观的表现,所以掩盖了品牌建 The status of communication in brand building is the brand’s spokesperson. Communication is the bond between the brand and the consumer. It is an important means for consumers to understand the brand. The spread establishes the brand’s popularity and establishes the image of the brand. The misunderstanding of brand building relies too much on communication. It is because of the importance of communication for brand building, and it is also the most intuitive performance.