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德国慕尼黑默瑟企业管理咨询公司经理彼得·鲍姆加特纳最近发表一篇文章,题为《按市场份额进行思维已过时》。这位当代著名企业家指出,可口可乐、迪斯尼和通用电气这样一些成功的公司,1980年到1996年的公司价值以平均每年大于20%的速度递增,这些公司有何共同之处?英特尔、微软、萨普、弗雷泽纽斯一跃成为最棒的公司,其业绩令人惊羡,它们所遵循的战略方针是什么?为什么有的是公司
Peter Baumgartner, manager of Mercer Enterprise Management Consulting in Munich, Germany, recently published an article entitled “Thinking out of date with market share.” The famous contemporary entrepreneur pointed out that some successful companies such as Coca-Cola, Disney and General Electric increased their value by more than 20% annually on average from 1980 to 1996. What do these companies have in common? Intel, Microsoft, Sap and Fresnius have become the best companies and their performance is amazing. What are the strategic directions they follow and why are the companies