Under the new normal, urban construction in China is gradually transforming from an era of expansion planning to stock-based planning. The reuse of once-used, abandoned, or contaminated land in urban areas has become the focus for digging the potential of urban land resources and values. Binhai New Area, as the forefront of economic growth in China’s development zones, has experienced rapid development in the past 30 years, where the brownfield regeneration issue is becoming increasingly prominent in the rapid process of urban industrial development and new town construction. In consideration of the large size of each single brownfield patch and serious petrochemical contamination, it is essential and valuable to carry out a research on the present status, problems, and regeneration strategies of brownfield in Binhai New Area. Under the new normal, urban construction in China is gradually transforming from an era of expansion planning to stock-based planning. The reuse of once-used, abandoned, or contaminated land in urban areas has become the focus for digging the potential of urban land resources and values. Binhai New Area, as the forefront of economic growth in China’s development zones, has experienced rapid development in the past 30 years, where the brownfield regeneration issue is becoming increasingly prominent in the rapid process of urban industrial development and new town construction In consideration of the large size of each single brownfield patch and serious petrochemical contamination, it is essential and valuable to carry out a research on the present status, problems, and regeneration strategies of brownfield in Binhai New Area.