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微博网络平台的广泛普及与迅猛发展能够帮助公共图书馆提供实时、便捷和低成本的信息服务,搭建科学、合理的微博平台,在馆方与读者之间形成良性互动方面有着积极作用。为探究我国公共图书馆微博平台的应用现状,以对话传播理论为切入点,以界面舒适性、信息有用性、用户保存、用户回访和对话回路为主要测评指标构建二级测评体系,对134家公共图书馆微博进行对话特征分析,研究结果显示界面舒适性和信息有用性方面,表现良好,但在用户保存、用户回访和对话回路方面,发展状况不容乐观。
The widespread popularization and rapid development of Weibo network platform can help public libraries provide real-time, convenient and low-cost information services and build a scientific and rational Weibo platform, which plays a positive role in forming positive interaction between the Pavilion and readers. In order to explore the application of microblogging platform in public libraries in our country, using the theory of dialogue and communication as the breakthrough point, this paper constructs a two-level evaluation system based on interface comfort, usefulness of information, user retention, user return visit and dialogue loop. Public Library Microblogging dialogue characteristics analysis, the results show that the interface comfort and usefulness of information, performed well, but in terms of user retention, user feedback and dialogue loop, the development situation is not optimistic.