假如网上渠道能够完胜线下渠道,它一定是对后者在功能上产生了强替代。仔细观察互联网渠道的发展,你会发现它的潜质:以前确实从来没有一种分销通路或销售平台,能够把品牌传播、产品推介、渠道建设、沟通互动、销售结算、信誉担保、买卖互评、售后服务、客情维护、省钱省力、选购天下等海量好处一网打尽,一次性完成!但眼下这些技术在网上都开始变得可能,尽管还远未成为营 If the online channel can win the offline channel, it must be a strong alternative to the latter. Observe the development of the Internet channel carefully, and you will discover its potential: In the past, there has never been a distribution channel or sales platform that can spread brand communication, product promotion, channel construction, communication and interaction, sales settlement, credit guarantee, and mutual evaluation of sales and purchase. After-sales service, customer maintenance, saving money and effort, buying the world, and other huge benefits all in one fell swoop, one-time completion! But now these technologies are beginning to become possible on the Internet, although it is far from becoming a battalion.