今年的确是在转型中寻找机遇的关键一年,回顾2012年中国传媒广告的市场格局,据官方公开数据显示之一,2012年的广告业营业额达到4698亿,其中比上年增长了1572亿,增幅高大50.3%,且广告所占GDP比重提高到0.9%,一年的增长时间,可谓又是一个世界奇迹。据第二个数据显示,2012年,电视广告的营业额为1132亿,报社广告经营额增长18.36%,达到555亿元。广播电台的营业额达到141亿,增幅达55.09%。以 This year was indeed a crucial year for finding opportunities in the transition. Recalling the market pattern of China’s media advertising in 2012, one of the official public figures shows that in 2012, the advertising industry reached 469.8 billion in revenue, of which 157.2 billion more than the previous year , An increase of 50.3%, and advertising accounted for the proportion of GDP increased to 0.9%, a year’s growth time can be described as another world miracle. According to the second data, in 2012, the turnover of television commercials was 113.2 billion yuan, and the newspaper advertising business volume increased 18.36% to 55.5 billion yuan. Radio stations reached 14.1 billion in turnover, an increase of 55.09%. To