从《中国好声音》的移动互联网社会化传播的历程来看,将尊重传播过程中的人性需求和人性体验作为重要信条来坚持还是极为必要的。在大众传播领域,谁不愿意有能够傲视市场的杀手级应用或热门内容?但是这种具有创新性、异质性、独占性的传播优势却不易获得,更不易保持。在我国大众传播领域,不管是中央电视台目前所形成的传播优势,还是诸如浙江电视台、湖南电视台、 From the perspective of “good China Voice” in the socialization of mobile Internet, it is still essential to respect the human needs and human experience in communication as an important creed. Who is unwilling to have a killer app or hot spot in the mass media space that can dominate the market? But this innovative, heterogeneous, monopoly spread is less accessible and less sustainable. In the field of mass media in our country, no matter it is the spread advantage formed by CCTV, or such as Zhejiang TV Station, Hunan TV Station,