我们知道,企业、广告公司、媒体是广告活动的三大主体。在这样一个三位一体的链条中,我们认为,广告公司是支撑广告业发展的一股不容忽视的力量。在中国广告业用28年时间走过西方一个世纪的发展历程中,广告公司扮演了重要的角色。同样,中央台广告收入多年的持续攀升,在很大程度上也得益于广告代理公司多年来所付出的艰辛和智慧。 We know that enterprises, advertising agencies and media are the three major subjects of advertising activities. In such a three-in-one chain, we believe that advertising agencies are an indispensable force supporting the development of the advertising industry. Advertising agencies have played an important role in the development of China’s advertising industry over the course of a century’s development in the past 28 years in the past 28 years. Similarly, CCTV advertising revenue continued to rise for many years, largely due to the arduousness and wisdom of advertising agencies over the years.