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百年奥运史上,第一位赚钱的经营大师当数1984年第23届洛杉矶奥运会的组织者彼得·尤伯罗思,正是这位来自美国金融界的大亨,像计算银行利息一样计算奥运会的收支金额,精打细算,打破了在此之前历届奥运会“赔钱赚吆喝”的尴尬,使举办奥运会成为一种商业运作行为,让奥运会变成摇钱树,开创了奥运历史新纪元。
The first man in the history of the 100-year Olympic Games to make money The first master to make money The number-one Peter Ucher Roth, the organizer of the 23rd Los Angeles Olympic Games in 1984, is the tycoon from the United States who calculates the Olympic Games the same as calculating bank interest rates The amount of money and the careful planning broke the embarrassment of losing money and making money in previous Olympic Games so that hosting the Olympic Games became a commercial operation and turning the Olympic Games into a cash cow and a new era of Olympic history.