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售后服务既是广告的一种有益的、必要的补充,同时也是一种“无形”的广告。企业通过设立售后服务机构,对有意见(投诉)的消费者提供产品调换、维修、退货、赔偿等售后服务,使消费者最终满意。这样做,可以留住那些不满意的消费者,而且能够推动企业不断改善产品和服务的质量,促进企业不断开拓创新,提高企业的核心竞争力,本文利用豪泰林线性城市模型,分析企业间售后服务与价格竞争的策略。
After-sales service is not only a useful and necessary supplement to advertisements, but also an “invisible” advertisement. Enterprises through the establishment of after-sales service agencies, have opinions (complaints) to provide consumers with product replacement, repair, return, compensation and other after-sales service, so that consumers ultimately satisfied. In this way, we can keep those dissatisfied consumers, and can promote enterprises to continuously improve the quality of products and services, and promote enterprises to continuously blaze new trails and enhance the core competitiveness of enterprises. This paper uses the Houteling linear city model to analyze the inter-firm Tactics of After Sales Service and Price Competition.