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全球化的浪潮汹涌而来,严重制约了了中国商业广告设计的本土化,商业广告设计作为视觉文化的一部分呢,存在着本土化意识和全球化语境的二元冲突。本文对于在全球化语境下我国商业广告设计的本土化问题进行了简要的分析和研究。
The tide of globalization has severely restricted the localization of commercial design in China. As part of the visual culture, the commercial advertisement design has the dual conflict of localization awareness and globalization context. This article gives a brief analysis and research on the localization of China’s commercial design in the context of globalization.