互联网时代,企业市场运作的成功与否,在很大程度上依赖于企业内部与外部环境信息传递与沟通的有效性,通过建设、理顺企业之间端对端信息流通渠道,让企业信息在市场的流通中体现出最大物化利润价值。目前,国内市场中,若要实现这一基本的网络信息交互,企业则将不可避免地进行企业信息门户、电子商务平台,以及搜索引擎服务体系等基础架构的构建,也就是说,企业必须在自身的信息内容管理平台建设上加大相应的力量投入。 信息内容管理是电子商务和网站的核心和基础。顾名思义,信息内容管理是指一个社会组织尤其是企业,对内部和与自己相关的外部信息进行采集、发 Internet era, the success of the operation of the enterprise market, largely depends on the effectiveness of information transmission and communication between the internal and external environment, through the construction and rationalization of end-to-end information flow channels between enterprises, so that business information in Market circulation reflects the maximum value of materialized profits. At present, in order to realize this basic network information interaction in the domestic market, enterprises will inevitably construct the infrastructure such as enterprise information portal, e-commerce platform and search engine service system. That is to say, The construction of its own information content management platform to increase the corresponding force investment. Information content management is the core and foundation of e-commerce and websites. As its name implies, information content management refers to a social organization, especially an enterprise, that collects and processes external and internal information related to itself