本文以楚天交通广播FM92.7为主要研究对象,从而既体现丰富性又突出交通广播的栏目设置、致力于本土化内容特点的分众传播、打造融媒体广播频率的传播方式和全方位开发广播交通优势的场景运营等四个方面,分析了移动互联时代交通广播电台的发展策略。 This paper takes Chutian traffic radio FM92.7 as the main research object, which not only reflects the richness but also highlights the setting of traffic radio sections, concentrates on the localization of localized content, creates the transmission mode of radio frequency and makes all-round development of broadcasting Traffic advantage of the scene operation and other four aspects, analysis of the mobile Internet era of radio broadcasting station development strategy.