企业发展的过程,其实也是品牌发展的过程。品牌与商标问题,愈来愈为现代企业所重视。品牌在企业经营中的作用与价值愈来愈被多数企业所认可。可口可乐、蒙牛、联想、厦新、海尔集团等一大批知名企业的品牌标志,就从一个侧面反映了这种现实,实践也证明这种举措的确给众多企业注入了新的活力。事实上,消费者对品牌的关注往往胜 The process of enterprise development is actually the process of brand development. Brand and trademark issues have become more and more important to modern companies. The role and value of brands in business operations are increasingly recognized by most companies. The brand logos of a large number of well-known companies such as Coca-Cola, Mengniu, Lenovo, Amoi, and Haier Group reflect this reality in one aspect. Practice has also proved that this measure has indeed injected new vitality into many companies. In fact, consumers often pay attention to the brand.