本文分析了海报设计中常见的四种表现形式及其各自的优势与不足,阐述了图形创意与图像表现形式在海报设计中的应用现状及存在的问题,最后提出了海报设计中的创新方法,旨在使图形创意与图像表现形式在海报设计中发挥更大的作用,使海报创作更具新意与创意,有效延长海报的存活率,提高其关注度。 This paper analyzes four common forms of poster design and their respective advantages and disadvantages, expounds the application status and existing problems of the graphic creativity and image presentation in the poster design, and finally puts forward the innovative methods in poster design, The purpose of this paper is to make graphic ideas and image expressions play an even greater role in the design of posters, to make posters more innovative and creative, to effectively prolong the posters’ survival and increase their attention.