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如今平面广告早已成为人们社会生活的重要部分,各种广告刺激着我们的眼球。但作为广告与广告主,更多关注的则是广告的投放过后的影响因子,如何进行有关广告投入与产出性价比的研究就显得尤为重要,本文所诉的传播效度时衡量广告投入与产出的重要技术指标,关系到社会生产的产出与投入的经济学指征,有必要进行深入研究。
Now print ads have long been an important part of people’s social life, all kinds of advertising to stimulate our attention. However, as advertisers and advertisers, more attention is paid to the influence factors after the advertisement is put on. How to carry out the research on the cost-effectiveness of advertisement input and output is particularly important. The validity of the advertisement in this article measures the relationship between advertisement input and output The important technical indicators that are related to the economic indicators of the output and input of social production are necessary to conduct an in-depth study.