琴行创建自身品牌，不但需要资金与技术支持，更需要琴行在品牌创建过程中的经营技巧。“打造品牌的确是件非常困难的事情……”——为行业人士的共识，从质量工艺标准的统一性、市场营销网络与渠道的拓展、品牌文化的培育与发展等等，品牌的开拓与发展，任何环节都疏忽不得。在近期上海乐器展会中，记者在采访深圳清之华乐器有限公司总经理刘清雨先生时，更加印证了这一观点。 Piano create their own brand, not only requires financial and technical support, but also the piano in the brand building process of business skills. “Creating a brand is indeed a very difficult thing ...” - for the industry consensus, from the standardization of quality and technology standards, marketing network and channel development, brand culture and development, etc., the development of the brand and Development, any link is negligent. In the recent Shanghai Musical Instrument Show, the reporter interviewed Shenzhen Qinghua Instrument Co., Ltd. General Manager Mr. Liu Qingyu, more confirms this view.