随着互联网和电子商务的不断发展,越来越多的花店趋向于线上线下一体化经营,这种方式在一定程度上打破了传统花店业的区域限制,使得商家面临的客户群体得到了扩大。然而,随着订单数目的不断增加,错单,漏单,配送不及时等问题随之出现,本文针对此现象采用安索夫矩阵和三维商业定义的方法对花店的管理进行优化,为其提供成长的选择和保障目标实现的方法,使花店管理科学化。 With the continuous development of the Internet and e-commerce, more and more flower shops tend to integrate online and offline operations. This way, to a certain extent, breaks the regional restrictions of the traditional florist industry and enables the merchants to face the customer groups Expanded. However, with the increasing number of orders, problems such as wrong orders, missed orders, and untimely delivery occur subsequently. In this paper, Ansoft matrix and three-dimensional commercial definition are used to optimize the management of florist. Provide the choice of growth and the way to ensure the realization of the goal, make florist management scientific.