本文首先阐述了零售业态演变规律探悉的重要性,指出已有解释业态演变理论的缺陷所在,并通过立足消费者和市场驱动理念,以市场细分和顾客受让价值理论作为分析业态演变的切入点,给出零售业态的演变规律的新阐释,以便给本土零售企业提供合理的经营决策依据。 This paper first expounds the importance of exploring the evolution of retail formats, pointing out that the defects of the evolution theory of formats have been pointed out, and based on consumer and market-driven concepts, market segmentation and customer transferability theory as the analysis of the evolution of formats Point, gives a new interpretation of the evolution of the retail format in order to give local retail business to provide a reasonable basis for business decisions.