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最近,我了解到这样两件事:一是莱阳县食杂果品公司审时度势,掌握信息,经营苹果一笔生意赚了1.8万元;二是衡山县的商业、供销、轻工、乡镇企业在不掌握市场情况下,大量购进洗衣机,结果市场饱和,只好互相低价倾销赔了本。经商有句谚语:“出门观天气,卖买看行情”。在当今“三多一少”的新型商业结构中,在经营不分对象,不限范围,国营、集体、个体一齐上,工业、商业(供销)、农民贩运户都介入市场,多元化流通的新形势下,市场信息的反馈作用十分重要,掌握经济情报的能力将决定企业的命运。
Recently, I learned about two things: First, Laiyang County Fruit & Fruit Products Company evaluated the situation, grasped the information, and managed a business of Apple to earn 18,000 yuan; Second, business, supply and marketing, light industry, and township and village enterprises in Hengshan County were not. Under the circumstances of the market, a large number of washing machines were purchased. As a result, the market became saturated, and they had to dump their money at a low price. Business has a saying: “go out of the weather, sell and see the market.” In today’s “three more and one less” new commercial structure, the business, commercial (supply and sales), and farmer traffickers are all involved in the market and are diversified in circulation. Under the new situation, the feedback role of market information is very important, and the ability to grasp economic intelligence will determine the fate of the company.