目前,笔者有幸赴美国参加了国际前沿品牌战略实施及商标保护相关知识培训,收获颇丰。下面具体谈谈自己的学习体会。一、培训的体会对比美国的基础设施建设,城市的管理水平,笔者感受较深的是美国对知识产权保护和实施商标品牌战略方面的先进经验。一是体验到美国跨国公司全球化意识和对商标品牌战略布局的重视。据某美国跨国公司负责人介绍,该公司新产品研发定位后瞄准全球市场,从商标注册到品牌的打造都充分考虑各国的 At present, I was fortunate enough to go to the United States to participate in the international frontier brand strategy implementation and trademark protection related knowledge training, harvest quite good. The following specific talk about their own learning experience. First, the training experience Comparing the United States infrastructure construction, urban management, the author is deeply impressed by the United States on intellectual property protection and implementation of trademark brand strategy advanced experience. First, to experience the globalization awareness of multinational corporations in the United States and the strategic importance of trademark brand layout. According to a United States multinational executives introduced the company’s new product research and development targeting the global market, from trademark registration to brand building are fully consider the various countries