本文主要阐述修辞论辩中长期被忽视的信誉论辩、情感论辩概念。信誉论辩和情感论辩是修辞论辩不可或缺的成分。当对立观点平分秋色,不分轩轾,处于胶着状态时,这两种论辩往往起到区别胜负的至关重要作用。本文对奥巴马就职演说的这两种形式的论辩进行文本分析,彰显修辞论辩的力量。 This article mainly expounds the long-neglected reputation argument and the concept of emotional argument in rhetorical arguments. Reputation and emotional argument are indispensable components of rhetoric. When opposing views equally divided, regardless of Xuanliao, in a stalemate, these two arguments often play a crucial role in the difference between the outcome. This article analyzes the two forms of discourse in Obama’s inaugural speech by analyzing the texts and highlighting the power of rhetorical arguments.