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近年来童装行业逆势突起,国际大牌如Nike、Adidas早已进入童装市场,李宁、匹克、安踏等也都纷纷将触角延伸至童装领域,面对国际品牌的深厚积淀与国内同质化产品的奋起直追,对于将目光瞄准百年企业的361°童装来说,也急需打破常规,大胆探索和尝试一条全新的营销模式。而在此时,全国领先的儿童电视媒体金鹰卡通卫视推出了《中国新声代》这样一档专为中国儿童,为中国亲子家庭打造的音乐成
In recent years, children’s clothing industry contrarian, international big names such as Nike, Adidas already entered the children’s clothing market, Li Ning, Pick, Anta, also have tentacles extended to the field of children’s clothing, the face of the profound accumulation of international brands and the rise of domestic homogeneous products Catching up, for the eyes of a hundred years of business 361 ° children’s wear, it is also urgent need to break the routine, bold exploration and try a new marketing model. At this time, Golden Eagle, the nation’s leading children’s television media, launched the “China’s Voice of New Generation” such a file designed specifically for Chinese children, music for Chinese parents and families into a