虽然影视和平面户外的创意出发是一样的,但是考虑到两个媒体特质和任务的差异,我们让影视更多用力在淘宝商城大品牌形象上,让平面户外更多体现消费者愉悦体验品牌描述上。B2C的淘宝商城虽然已经存在了两至三年,但许多消费者还是没能很清楚的区隔它和C2C淘宝网的差别。事实上,淘宝商城是全国最大,汇聚了数万个正 Although the originality of film and television outdoor and outdoor is the same, taking into account the differences between the two media traits and tasks, we make the film more hard on the big brand image of Taobao Mall and make the outdoor experience more comfortable for consumers. on. B2C Taobao Mall has existed for two to three years, but many consumers still did not clearly distinguish between it and C2C Taobao. In fact, Taobao Mall is the largest in the country, bringing together tens of thousands of positive