论文部分内容阅读
笔者近来聚焦于中外会展市场活动研究,把会展组办活动与企业参展行为之间“博弈”现象总结归纳为“企业市场活动管理”。所谓“企业市场活动管理”就是企业从企业管理层面对企业进入市场所采取的全部市场行为进行的效率性管理。考察世界会展市场,不难发现这一新概念已经开始对全球新经济市场环境下,处于转型期间企业的变革发生着渗透性的影响力。据Cei(重庆海钠会展研究所)保守的估算,每个省级城市前100强企业平均每
Recently, the author has focused on the research of the market activities of convention and exhibition in both China and foreign countries and summarized the phenomenon of “game” between the exhibition organizing activities and the exhibiting activities of enterprises into the “management of enterprise market activities”. The so-called “management of enterprise marketing activities” is the efficiency management of enterprises from the enterprise management level to all the market behavior taken by enterprises into the market. Looking at the world convention and exhibition market, it is not difficult to find out that this new concept has begun to have a penetrating influence on the transformation of enterprises in the context of the global new economic market during the transition period. According to the conservative estimate of Cei (Chongqing Natrium Convention and Exhibition Institute), the top 100 enterprises in each provincial city average