目前一些白酒生产企业和经销商目普遍犯了一个致命的错误,即双方将产品的营销工程看成了简单的买卖关系,受“厂家依靠经销商,经销商依靠厂家广告和二批”陈旧思想的束缚,严重忽视了终端销售网络的开发与建设。经销商选择和机构设置终端营销并非意味着厂家抛开经 At present, some liquor manufacturers and distributors generally make a fatal mistake, that is, both parties regard the marketing of a product as a simple trading relationship, and rely on manufacturers and distributors to rely rely on manufacturers' advertisements and two batches. The shackles of the old ideas, serious neglect of the terminal sales network development and construction. Dealer selection and agency settings Terminal marketing does not mean that manufacturers should not put aside