论文部分内容阅读
美国这个市场,姚明先入为主,易建联也大有后来居上之势,可不管怎么样两个人都是打着“中国制造”的标签。他们有潜力和偶像气质,有独特的人格魅力以及商品包装效应,姚明和易建联相比王治郅更有可塑性,至少从商业价值还有偶像气质上是这样。而孙悦在被湖人队选中后由于薪金问题宣告分手。美国亚洲篮球专家沃尔特说,孙悦之所以与湖人擦肩而过,问题不是出在湖人和孙悦身上,是因为孙悦的经纪人格拉斯为多得佣金,而拒绝了湖人开出的合同,让孙悦错失了加盟湖人的良机。实际上湖人给孙悦开出的是一年42万美元无保障合同,格拉斯对这个合同很不满。他想提高孙悦的年薪,好从中多抽些佣金。加上最开始因伤不能试训魔术的胡卫东,和NBA擦肩而过的马健、“亚洲第一人”王治郅和巴特尔,中国球员从登陆美国以来就一直受到比那些欧洲球员更多的瞩目。姚明在NBA取得的巨大成功让国人感觉到NBA的路并没有那么难走,易建联现在的机会甚至比姚明更有优势。姚明和易建联到底给美国带去了什么?或者说NBA给他们带来了什么。不过肯定不会“易姚”永逸。
This market in the United States, Yao Ming first into the main, Yi Jianlian also come a long way out of trend, no matter how two people are labeled “Made in China” label. They have the potential and idol temperament, a unique personality charm and the effect of product packaging, Yao and Yi compared to Wang Zhizhi more plasticity, at least in terms of business value and idol temperament is the case. The Sun Yue was selected by the Lakers because of the salary issue broke up. US Asian basketball expert Walter said that the reason why Sun Yue and the Lakers pass by, the problem is not in the Lakers and Sun Yue body, because Sun Yue’s agent Grass for more than the commission, and rejected the Lakers out of the contract, Sun Yue missed the opportunity to join the Lakers. In fact, the Lakers gave Sun Yue out of 420,000 US dollars a year non-guaranteed contract, Glass is very dissatisfied with the contract. He wants to raise Sun Yue’s annual salary, so he can get more commissions. In addition, Hu Weidong, who initially failed to test magic because of injuries, Ma Jian, who passed the NBA, “Asia’s No. 1” Wang Zhihuan and Battle, Chinese players have been subject to more than those European players since they landed in the United States The attention. Yao’s great success in the NBA so that people feel the NBA’s road and not so difficult to walk, Yi Jianlian now even more advantages than Yao Ming. What did Yao Ming and Yi Jianlian bring to the United States, or what they brought to the NBA? But certainly not “Yi Yao ” Yong Yi.