今日,设计范围涵盖之广、发展速度之快着实令人震惊。市场激烈竞争环境下,设计低劣甚至毫无设计可言的产品及服务固然不具竞争力,仅包含设计的产品及服务,亦不再是从前“酒香不怕巷子深”的香饽饽。从设计与营销策划的关系角度探讨两者间联系及相互作用,力求为企业提供一条清晰的设计研发、销售经营的发展思路作为参考。 Today, the scope of design covers a wide range of rapid development is really alarming. Under fiercely competitive market conditions, products and services with poor design or even no design at all may not be competitive. They only include designed products and services, and are no longer used to being “fragrant and sweet” in the past. From the perspective of the relationship between design and marketing planning to explore the contact and interaction between the two, and strive to provide enterprises with a clear design development, sales management development as a reference.