图腾崇拜的存在表明人类从远古时期就对视觉有着依赖和崇拜。进入后现代社会以来,随着商业化大潮的涌现和现代传播技术的日新月异发展,人类社会进入一个视觉图像时代,文学以语言文字为载体的平衡局面被打破。在这样的背景下,文学要想获得持续的发展,必须树立正确的发展态度:正视挑战,把握机遇。 The existence of totem worship shows that mankind has been dependent and worshiped in vision since ancient times. Since entering the postmodern society, with the emergence of the commercialization tide and the rapid development of modern communication technology, human society has entered a period of visual image, and the balance of literature based on language and writing has been broken. Under such a background, in order to achieve sustainable development, literature must establish a correct attitude toward development: facing challenges and seizing opportunities.