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想当年,李默然先生代言一胃药品牌,首开中国明星代言广告先河,当时还引起了很大争议。时至今日,明星代言广告大行其道,已成为企业提升品牌惯用的手段。怎样为企业挑选合适的明星代言人-如何满足明星尤其是大牌明星对制作水准严苛的要求-作为明星广告的运作者,广告公司的专业水准和拍摄制作实力,往往要经受企业和明星的双重考验。可以说,能否运作明星广告、运作的多少,几乎成了判断一个广告公司专业水准的标准之一。东方船(中国)影视传播机构是运作明星广告较多的公司,我们也几次接受东方船三地公司邀请探班,现场亲历了几次明星广告的拍摄过程,了解到很多鲜为人知的“内幕”……
In retrospect, Mr. Li Meilan endorsed a brand of stomach medicine, the first Chinese celebrity endorsement advertising precedent, was also caused a lot of controversy. Today, the popular celebrity endorsements ads, businesses have become a means to enhance brand awareness. How to choose the right celebrity spokesperson for the enterprise - How to meet the stringent requirements of the celebrities, especially the celebrities on the production level - As a star advertising operator, the advertising company’s professional standards and film production strength, often to withstand the double test companies and stars . It can be said that the ability to operate celebrity advertising, how much operation, has almost become the standard to judge an advertising company one of the standards. Oriental Shipping (China) Film and Television Broadcasting is operating more star advertising company, we have several times to accept the Eastern shipping companies to explore the three companies to explore classes, the scene witnessed several star advertising filming process, learned a lot of little-known Insider “...”