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一网打尽中信出版社2014-01-01亚马逊最早起步于通过邮购来经营图书业务。但贝佐斯却不满足于仅做一名书商,他希望缔造亚马逊万货商店的神话——能提供海量的货源,并以超低的价格提供最具吸引力的便捷服务。为了实现这一诺言,他发展了一种企业文化,这种文化蕴含着执着的雄心与难以破解的秘诀。亚马逊的这一文化现在依旧在发扬光大。本书充分展示了公司成长过程中的关键时刻,揭示出亚马逊如何成为第一家在互联网上下如此大赌注并获得成功的公司,它又永久改变了全球人类传统的购物习惯和阅读方式。
A net to try CITIC Publishing House 2014-01-01 Amazon first started in the book business by mail order. But Bezos was not content with just being a bookseller. He wanted to create the myth of Amazon’s grocery store - offering a huge supply of goods and providing the most attractive and convenient services at a fraction of the price. In order to achieve this promise, he developed a corporate culture, which embodies a persistent ambition and an unbreakable secret. Amazon’s culture is still flourishing. This book shows the key moment in the growth of the company and reveals how Amazon became the first company to make such a big bet on the internet and succeed. It has permanently changed the global shopping habits and reading habits of human beings.