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近十年,网络购物作为一种新型的购物模式,对人们的日常生活和消费习惯产生了重要影响。大学生是接受新事物最快的群体,也是传播咨询最快的群体,是电子商务发展潜在的用户群。网络购物对大学生群体生活方式、行为活动以及价值观产生了重要影响。本文以大学生群体为研究对象,分析当代大学生群体的购物行为特征,探讨不同生活方式大学生网络购物行为的差异,并针对大学生个性化服务经营服务提供参考。
In the recent ten years, online shopping as a new type of shopping has an important impact on people’s daily life and consumption habits. Students are the fastest group to accept new things, but also the fastest communication and consultation groups, is a potential user base for the development of e-commerce. Online shopping has an important impact on the lifestyle, behavior activities and values of college students. In this paper, college students as the research object, analysis of contemporary college students shopping behavior characteristics, explore different life styles of college students online shopping behavior differences, and provide reference for college students personalized service management services.