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网络文化的普及为电影音像产业创造了巨大的市场发展空间,但其作为新载体、新技术的两面性又不可避免地左右着当下中国音像产业的生存与发展方向。面对着压力、挑战和机遇并存,电影音像业积极转型并更好更快地融入数字网络时代已然开始。
The popularization of internet culture has created a huge space for market development in the video and audiovisual industry. However, as a new carrier, the dual nature of new technologies inevitably dominates the current survival and development of the audiovisual industry in China. In the face of pressure, challenges and opportunities, the era of positive transformation of the audiovisual film industry and the better and faster integration into digital networks has begun.