在中国企业的发展中,品牌建设不可缺少,但不少企业家其实对品牌建设与管理基本处于不信任状态。他们认为品牌管理不如代工收益快、简单和实在,而且品牌建设与管理投入大但收益不直接,需要考虑和配套的内容太多、太复杂,不可控因素太多,风险大等。这一切说明,目前中国企业家们并没有从根源上了解品牌建设与管理的意义与重要性。他们中很多人并不认为品牌建设与管理是提升企业发展的关键。 In the development of Chinese enterprises, brand building is indispensable, but many entrepreneurs actually do not trust the brand building and management. They think that brand management is not as fast as foundry, simple and real, and the brand construction and management are big but the benefits are not direct. There are too many things to consider and support, too complicated, too many uncontrollable factors, big risks and so on. All this shows that at present, Chinese entrepreneurs do not understand the significance and importance of brand building and management from the root causes. Many of them do not think that brand building and management are the key to enhancing their business.