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本文明确指出传统企业在“互联网+”这个大背景下为什么要进行转型,阐述了O2O电子商务模式的具体概念。我国在“互联网+”背景下传统企业发展O2O电子商务存在线下物流能力不高,缺少O2O电子商务人才,020电子商务模式同质现象严重以及部分地区网络基础建设不够和国家政府扶持力度不够的问题。本文针对以上问题进行了剖析并给出了具体建议。以助于其加快发展速度,较好的解决当下面临的挑战。
This paper clearly points out why the traditional enterprise needs to be transformed under the background of “Internet + ” and expounds the specific concept of O2O e-commerce mode. Under the background of “Internet + ”, the development of O2O e-commerce in traditional enterprises in our country is not strong enough due to lack of offline logistics, lack of O2O e-commerce talent, serious homogeneity of 020 e-commerce model and inadequate network infrastructure in some regions and national government support Not enough questions. This article analyzes the above problems and gives specific recommendations. In order to help it speed up its development and better solve the immediate challenges it faces.