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你是否曾经与你的伴侣因为“谁没有收拾碗筷”开始激烈吵架,甚至会牵扯出5年前的一件小事,而最终导致人身攻击?在客户和代理商之间没有制定有效的流程,就像上面那个故事里的“谁没有收拾碗筷”那样。某些事情是与生俱来的,虽然很少被发觉,但是一旦开始功能紊乱,那么就会迅速导致整个关系的分崩离析。更进一步地说,当你们具有一个良好的工作流程,那么双方很容易达成共赢。一些拥有“高效能”的广告主发现他们的代理商往往也能够更开心地工作,更快速地形成更好的创意点子,而且也能够投入更多的激情来工作,而不是深陷于流程和政治里。只有如此,才可能达到最佳的成果。
Have you ever started a fierce quarrel with your spouse because “who did not clean up the tableware ”, and even a little thing about 5 years ago, which eventually led to personal attacks? There is no effective customer and agent The process, like the one in the story above, “who did not clean up the tableware”. Something is innate, and although seldom seen, once the dysfunction begins, it can quickly lead to the disintegration of the whole relationship. Further, when you have a good work flow, then both parties can easily reach a win-win situation. Some advertisers with “high performance” find that their agents often work happily, create better ideas faster, and are able to devote more passion to work, rather than get stuck in Process and politics. Only in this way can we achieve the best results.