报载,美国一些消费者和健康团体每年进行一次联合评选,对当年度“最不负责”吹牛广告授予“哈巴德”奖。该奖因十九世纪一位欺世盗名的美国推销商而得名。此人曾把一种蔬菜汁吹嘘为包医百病的灵丹妙药。一九九○年获得此奖的有十条吹牛广告,其中某航空公司的一条广告炫耀拥有一支“最年轻”的飞机队,实际上它的许多飞机已经翻修过;而某厂的汽车电视广告更是一个大骗 According to the report, some consumers and health groups in the United States have conducted a joint selection each year to award the “Habad” award for the “most irresponsible” bragging advertisement of the year. The prize was named after a 19th-century American marketing vendor who was cheating on the name. This person once braved a kind of vegetable juice as a panacea for medical treatment. Ten award-winning advertisements were awarded for this award in 1990. One of the airline’s advertisements boasted a “youngest” aircraft fleet; in fact, many of its aircraft had been refurbished; It’s even more of a deception.