英国剑桥大学权威经济学家约翰·亨利·路易马丁发表了一篇很有分量的文章,题目是《人是理性的经济动物吗?》。在这篇文章里,路易马丁对传统的、经验的与固执的理财观念提出了种种质疑,认为现代人的很多经济行为都受到个人偏好、狭隘情绪、从众心理等非理性因素的影响,从而产生了形形色色的“理 John Henry Louis Martin, an authoritative economist at the University of Cambridge in the United Kingdom, has published a very voluminous article titled ”Is Man a Rational Economic Animal?“. In this article, Louis Martin put forward various questions about traditional, empirical, and stubborn financial management concepts. He believes that many modern economic behaviors are influenced by irrational factors such as personal preferences, narrow emotions, and herd mentality. All kinds of ”