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人的交往活动很复杂,包括经济活动、政治活动、文化活动、社会活动、人事活动等等。组织与公众、组织与组织在各个方面与各个层次发生各种关系,进行各种交往,有公开的或秘密的,有书面的或口语的,有组织的或私人的,有友好的或冷淡的,有合作的或对抗的等等。这一切都离不开语言,语言是思想交流的工具。语言的作用与影响既表现在公关活动的全部过程中,又表现在公关活动的各种结果上。可以说,公关语言对公共关系的建立、调整、改善与变化产生着重要影响。
Human interaction activities are complex, including economic activities, political activities, cultural activities, social activities, personnel activities and so on. Organizations and the public, organizations and organizations have all kinds of relations with all levels, all kinds of contacts, public or private, written or oral, organized or private, friendly or indifferent , Cooperation or confrontation and so on. All this is inseparable from the language, language is the tool of exchange of ideas. The role and influence of language are not only reflected in the whole process of public relations activities, but also in the various results of public relations activities. It can be said that PR language has an important influence on the establishment, adjustment, improvement and change of public relations.