大家都知道，商标是值钱的。有名气的商标价值可以达到几十甚至上百亿美元。这一点可以说已经没有什么争议了。但是如果我们回想一下人类对于价值的认识，可以发现许多有趣的现象。现在已经被大家公认的常识，在几百年以前还争论得死去活来。再说得近一点，服务业是否创造价值 We all know that the mark is valuable. Well-known trademark value can reach tens or even tens of billions of dollars. This point can be said that there is no dispute. But if we think back to the human understanding of value, we can find many interesting phenomena. Common sense that has now been recognized by everyone, argued in the hundreds of years ago have to die. To put it more closely, whether services create value