报纸要赢得读者,靠什么取胜?人们会异口同声地回答:靠内容取胜。靠什么内容?对于这个问题,大概会有不同的看法。 先讲一则旧闻—— 某报被批准创办后,它便将报纸定位在周末版、星期刊一类的内容上。当然办成高雅的周末版、星期刊也并非不可。但它却不,而是一味追求星、腥、性等奇闻轶事。版面上不是明星绯闻,便是大案要案,要不就是男欢女爱等等。 Newspapers want to win the reader, by what win? People will be in unison to answer: rely on the content to win. Depending on what? There may be different opinions on this issue. First talk about an old news - a newspaper was approved after its establishment, it will be positioned in the newspaper on the weekend edition, the contents of a periodical. Of course, into an elegant weekend edition, the weekly is not uncommon. But it does not, but blind pursuit of stars, fishy, ​​sex anecdotes. The forum is not a star gossip, it is a major case, or else male love love and so on.