从2005年3月第一家店开业,到成为中国第二个开业门店数超过1000家的经济型酒店品牌,7天仅用了7年时间。低成本、低价格模式,使得7天在国内经济型酒店领域迅速崛起。成为第一家在美国纽交所上市的中国酒店集团。本文将采用波特五力分析模型,分析七天连锁酒店在经济型酒店行业的竞争优势,如何在3年之内就跻身国内经济型酒店的一线阵营,比肩如家、锦江之星、格林豪泰等老牌经济型酒店。一、引言经济型酒店以价格低廉,服务标准,环境舒适,性价比高著称,如今在欧美国家已经事相当成熟的酒店产品。虽然我国 From the opening of the first store in March 2005 to the second generation of a budget hotel brand with more than 1000 stores in China, it took only 7 years in 7 days. Low-cost, low-cost model, making seven days in the rapid rise of the domestic economy hotel. Becoming the first Chinese hotel group to be listed on the NYSE in the United States. This article will use the Porter five forces analysis model to analyze the seven-day hotel chain in the economy hotel industry competitive advantage, how in three years to become the first-line domestic economy hotel camp, shoulder to shoulder Home, Jinjiang Inn, Green Tree Inn and so on Old-style budget hotels. I. Introduction Economical hotel with low prices, service standards, environmental comfort, cost-effective known, now in Europe and the United States has a fairly mature hotel products. Although my country