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本刊讯(记者卢剑锋)当前,社会化媒体的广泛应用日益成为人们关注的焦点,以微博为代表的社会化媒体正在颠覆着传统的传播模式和沟通方式。2012年11月29日,由灵思营销新媒体研究中心与中国人民大学舆论研究所联合主办、传媒杂志社协办的首届中国媒体微博大会暨《2011-2012年媒体微博运维白皮书》发布会在北京灵思苑隆重召开。此次会议本着权威、专业、实用、前瞻的原则,对中国媒体微博2011-2012年度的内容经营、商业化进程、营销需求等方面进行了深入的分析和解读。
At present, the widespread application of social media has become the focus of attention. The social media represented by Weibo is overtaking the traditional modes of communication and communication. On November 29, 2012, the first China Media Weibo Conference and the “White Paper on Media Weibo Operation and Maintenance 2011-2012” co-sponsored by Lingshi Marketing New Media Research Center and the Institute of Public Opinion of Renmin University were published. Will be held in Beijing Ling Si Court grand. The conference conducted an in-depth analysis and interpretation of the content management, commercialization and marketing needs of the Chinese media Weibo in 2011-2012 based on the principles of authority, professionalism, practicality and foresight.