在媒体市场竞争越来越激烈的情况下,如何吸引受众的眼球已经摆在传媒人的面前。除了推出一流的媒体产品,媒体自身也需要公关,这已被越来越多的媒体所认同。本文将根据我国电视媒介公关活动的现状,结合凤凰卫视的做法,论述电视媒介应该如何进行有效的公关活动。 In the increasingly fierce competition in the media market, how to attract the attention of the audience has been placed in front of the media. In addition to launching first-rate media products, the media itself needs public relations, which has been recognized by more and more media. This article will be based on the status quo of China’s media public relations activities, combined with the practice of Phoenix TV, discusses the television media should be how to carry out effective public relations activities.