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什么叫有效沟通?就是通过各种形式,充分而有效地把各类信息传递给对方,并与对方达成某种意义上的共识,从而使双方增进感情,减少误会。总而言之,就是把工作与生意做得更顺。表面上看,沟通不就是说说话,打打电话么。经销商在厂家眼中,也不亚于上帝,全心全意为客户服务的口号在厂家老板嘴巴里喊得震天响,这厂商之间沟通理应不难。但是现实中,许多经销商都感觉与厂家人员的沟通没那么简单,并且因为沟通不到位所带来的麻烦比比皆是,例如：
What is effective communication? It is through various forms, full and effective transmission of various types of information to each other, and with each other reached a sense of consensus, so that both increase their feelings and reduce misunderstanding. All in all, work and business are done more smoothly. On the surface, communication does not mean talking, making phone calls. Dealers in the eyes of manufacturers, but also less than God, dedicated customer service slogan in the factory owner shout loudly, communication between the manufacturers is not difficult. But in reality, many dealers feel that the communication with the factory staff is not so simple, and the troubles caused by the lack of communication can be found everywhere. For example: