出版人素以文化人自居。这不仅是一种很好的职业信念,更是一种崇高的职业境界。然而,只是崇尚文化还不足以造就合格的出版人。出版人不能囿于文化,而是要跳出文化,更多地关注市场、关注技术。这是出版人有别于学者、作家等其他文化人的地方。显然,这也是出版学研究和出版教育应该重视的地方。出版物要借助市场实现其价值。 Publishers are culturally self-owned. This is not only a good professional belief, but also a lofty professional realm. However, just advocating culture is not enough to create qualified publishers. Instead of focusing on culture, publishers should jump out of culture, pay more attention to the market and focus on technology. This is the publisher is different from scholars, writers and other cultural people. Obviously, this is also the place where publishing research and publishing education should pay attention. Publications rely on the market to realize its value.