随着我国经济的不断发展,我国旅游资源日益丰富,人们的旅游观念也日渐成熟,随之带来的就是对旅游要求的不断提高。传统乡村旅游在给人们带来欢乐的同时目前也面临着产品升级困难、市场恶性竞争以及旅游品种匮乏等问题,严重制约着乡村旅游的发展,本文基于体验视角下的乡村旅游开发进行研究,并提出相关对策。 With the constant development of economy in our country, the tourism resources in our country are becoming richer and richer, and people’s tourism concept is also getting more and more mature. Along with it, the demand for tourism is constantly increasing. At the same time, traditional rural tourism is facing the problems of product upgrade, market vicious competition and lack of tourism varieties, which seriously hampers the development of rural tourism. This paper studies the rural tourism development based on experience and Proposed countermeasures.