本文论证了新形势下企业的宣传思想工作要面对新形势、树立新理念、要有新思路。树立宣传是企业的管理工作,是重要竞争力、拓展创新空间的新理念;实现宣传思想工作与企业中心工作深度融合、有针对性、建立健全“大宣传”机制、打造新队伍、用科学发展观统筹宣传工作的新思路。 This article demonstrates that in the new situation, the propaganda and ideological work of enterprises must face the new situation, establish new concepts and have new ideas. Establish publicity is the management of enterprises, is a new concept of important competitiveness, expanding the space for innovation; to achieve the integration of publicity and ideological work with the depth of the work of the enterprise center, to establish a sound mechanism of “big promotion” and create a new team with A New Idea of ​​Making Overall Plans and Propaganda Work in View of Scientific Development.