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随着时代的不断进步,社会各阶层都开始向着更高远的生活目标发展。而这样一来,类似于健身的服务业自然也随之兴起。通过体育事业的不断开发和拓展,中国的体育经济可谓蓬勃向上,不仅带来了巨大的经济效益,与此同时,体育消费也逐步兴起,在众多的消费类型中稳立足跟、独树一帜。当前,中国体育事业的发展呈现出空前的好局势,不仅体育消费的数量不断增长,而且体育消费的相关理论研究也逐渐地走向系统化。钟天朗和徐琳共同编著的《体育消费研究》
With the continuous improvement of the times, all sectors of society are beginning to move toward the goal of a more distant life. As a result, similar to the fitness service industry will naturally rise. Through the continuous development and expansion of the sports industry, China’s sports economy is booming. It not only brings tremendous economic benefits, but at the same time, sports consumption is gradually rising, and it is unique among many consumer types. At present, the development of sports in China presents an unprecedented good situation. Not only the quantity of sports consumption continues to grow, but also the related theories of sports consumption are gradually systematized. Zhong Tianlang and Xu Lin co-edited “Sports Consumption Research”