伴随摄众传播时代的到来,企业品牌的传播面临着新的挑战,因此,在这样一种传播趋势下,企业要力争在受众洞察、品牌远景、摄众意念等关键环节实现信息的有效传播,在传播的内容、范围和手段上不断实现创新,实现与公众的互动,让受众获得良好的品牌体验,以进一步提高企业品牌的知名度、美誉度和忠诚度。 With the advent of the era of propaganda and communication, the dissemination of corporate branding faces new challenges. Therefore, under such a trend, companies must strive to achieve effective dissemination of information in key areas such as audience insight, brand vision, and public opinion. In the dissemination of content, scope and means to achieve continuous innovation, and achieve interaction with the public, so that the audience to obtain a good brand experience to further enhance the company’s brand awareness, reputation and loyalty.